Big Bazaar launches India’s first LIVE ‘cook along’ channel with Youtube

Home chefs in every household across all regions face one common question everyday;
‘what food should I prepare’. As one of the most loved brand in the country, Big Bazaar
solves this problem by introducing India’s first LIVE ‘cook along’ channel with Youtube. Big
Bazaar’s ‘cook along’ will be first of its kind platform where all home chefs and food lovers
can watch and cook new dishes at the same time every single day, starting on 5pm on 24 th
December on Big Bazaar Youtube Channel. Adding some masaledar tadka, these dishes will
be prepared by some of the finest celebrity chefs in the country.
Through Big Bazaar’s ‘cook along’ home chefs can directly interact with the chefs as they
prepare the dishes. The chefs will answer all their questions, clarify all their doubts and
share tips that will help them easily master restaurant style cooking. ‘Cook along’ will also
demonstrate recipes themed on special occasions and festivals to help all Indian homes
participates in the festivities.
Launching Big Bazaar’s ‘cook along’ Sadashiv Nayak, CEO, Big Bazaar says, “We are happy to
introduce ‘cook along’ to all home chefs across the country. Everyone likes to try some new
dishes, however this is a major task for the one who is preparing the food. Cook along is a
one stop kitchen guide that will help you cook easily without memorizing the recipes. Most
importantly, it solves the question of what food should I prepare.”
Further easing out the cooking process, Big Bazaar’s ‘cook along’ will soon introduce ‘Recipe
Kits’ of the dishes that will be prepared the next day. These recipe kits will include all the
ingredients that are needed to prepare the dish. Recipe kits will also be available at the
nearest Big Bazaar store for the convenience of the consumers. Apart from this, Big Bazaar
will also launch LIVE cookery studio where customers can witness LIVE demo by local chefs
and also participate everyday.

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